Renowned to be the world’s leading retailer of telecom services, this company owns multiple individual businesses. Further, the company holds sound proficiency and experience in the same field but the gauge of operations proved out to be complex and costly to deliver steady responses to the rapidly growing customer inquiries. On an account, the email support team was receiving over 7,000 customer inquiries through email every month. However, only 4,900 emails could be responded within 48 hours. The goal of the client was to respond more mails within short time period.